Chapter I · 1991 – 2003
Eleven years at Hard Rock under founder Peter Morton, then taking the MAXIM brand to the Las Vegas Strip.
Hard Rock America · Hard Rock Hotel & Casino · 1991–2002
From assistant to Chairman Peter Morton to Director of Marketing at the $750M+ Hard Rock Hotel & Casino in Las Vegas — leading advertising, PR, artist relations, nightclubs, concert series and brand partnerships.
Desert Ventures Limited International · Co-Founder · 2002–2003
Won the North American hotel-and-casino licensing rights to the MAXIM brand, assembled a licensed management and design team, and lined up roughly $3 billion in conditional equity and debt.